Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course
Engaging students in learning is an ongoing challenge to marketing educators. This paper examines the use of a virtual third place as one way to address this challenge. Oldenburg's concept of a "third place" is integrated with Kolb's experiential learning cycle to understand how virtual third places...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Marketing Management Association
2007-01-01
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| Saila: | Journal for Advancement of Marketing Education |
| Sarrera elektronikoa: | https://doi.org/10.63963/001c.150464 |
| Etiketak: |
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