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Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation

Abstract The evaluation of sports event brand (SEB) building is a comprehensive assessment of the brand value, market influence, and audience recognition of a sports event. By analyzing factors such as brand positioning, promotion strategies, audience engagement, and sponsorship support, the evaluat...

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Uloženo v:
Hlavní autoři: Jie Lian, Han Guo, Choi Kyung Hwan, Ying Meng
Médium: Artigo
Jazyk:Inglês
Vydáno: Nature Portfolio 2025-11-01
Edice:Scientific Reports
Témata:
MAGDM
2TLNSs
ExpTODIM technique
GRA technique
SEB building evaluation
On-line přístup:https://doi.org/10.1038/s41598-025-23092-x
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