Código QR (código de barras bidimensional)

Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation

Abstract The evaluation of sports event brand (SEB) building is a comprehensive assessment of the brand value, market influence, and audience recognition of a sports event. By analyzing factors such as brand positioning, promotion strategies, audience engagement, and sponsorship support, the evaluat...

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Principais autores: Jie Lian, Han Guo, Choi Kyung Hwan, Ying Meng
Formato: Artigo
Idioma:Inglês
Publicado em: Nature Portfolio 2025-11-01
coleção:Scientific Reports
Assuntos:
MAGDM
2TLNSs
ExpTODIM technique
GRA technique
SEB building evaluation
Acesso em linha:https://doi.org/10.1038/s41598-025-23092-x
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