Are you ready to eat less meat? Consumer segmentation based on the transtheoretical model of behaviour change

Excess meat production and overconsumption have raised concerns worldwide about meat's potential negative environmental and climate impacts. Reducing these impacts requires behavioural changes among meat consumers as well as an understanding of consumers' stage of change on their meat reduction jour...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Bárbara Franco Lucas, Thanh Mai Ha, Franziska Götze, Minh Hai Ngo, Evelyn Markoni, Thi Lam Bui, Anh Duc Nguyen, Nhu Thinh Le, Mathilde Delley, Bao Duong Pham, Thomas A. Brunner
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Elsevier 2025-09-01
Sarja:	Cleaner and Responsible Consumption
Aiheet:	Consumer studies Cluster analyses Meat eaters Meat reduction Sustainable food consumption TTM
Linkit:	http://www.sciencedirect.com/science/article/pii/S2666784325000464
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!