Are you ready to eat less meat? Consumer segmentation based on the transtheoretical model of behaviour change
Excess meat production and overconsumption have raised concerns worldwide about meat's potential negative environmental and climate impacts. Reducing these impacts requires behavioural changes among meat consumers as well as an understanding of consumers' stage of change on their meat reduction jour...
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| Autori principali: | , , , , , , , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2025-09-01
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| Serie: | Cleaner and Responsible Consumption |
| Soggetti: | |
| Accesso online: | http://www.sciencedirect.com/science/article/pii/S2666784325000464 |
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