Social media and consumer engagement: A bibliometric analysis and future research directions
Type of the article: Research Article AbstractAs digital platforms reshape consumer–brand interactions, social media has become a critical driver of multidimensional consumer engagement. This bibliometric analysis synthesizes 245 peer-reviewed articles published between 2011 and 2024 to map the int...
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| Auteurs principaux: | , , , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
LLC "CPC "Business Perspectives"
2025-08-01
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| Collection: | Innovative Marketing |
| Sujets: | |
| Accès en ligne: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22751/IM_2025_03_Rawangngam.pdf |
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