Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia
Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends to be disloyal to one brand. The research aime...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Bina Nusantara University
2023-10-01
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| Seri Bilgileri: | Binus Business Review |
| Konular: | |
| Online Erişim: | https://journal.binus.ac.id/index.php/BBR/article/view/9742 |
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