The impact of internal marketing on job satisfaction, organizational commitment, and employee loyalty

Internal marketing is critical in influencing job satisfaction and organizational commitment.  Accordingly, this research analyzes the impact of internal marketing on job satisfaction, organizational commitment, and employee loyalty at AirNav Indonesia Denpasar Branch. Using the Structural Equation...

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Autors principals:	Rizky Ananda Pratama, Rina Anindita
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Kristen Satya Wacana 2025-05-01
Col·lecció:	Jurnal Ekonomi dan Bisnis
Matèries:	employee loyalty internal marketing job satisfaction organizational commitment
Accés en línia:	https://ejournal.uksw.edu/jeb/article/view/13323
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