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Analysis of Brand Equity Dimensions and Brand Concept that Influence Customer Loyalty in an Occupational Health Clinic

In the midst of increasing competition in the healthcare industry, healthcare facilities must remain connected with customers. The sample in this study consists of customers in occupational health clinics located in Batam City. The study aims to analyze the influence of various dimensions of brand e...

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Principais autores: Lily PURWIANTI, Dewi KURNIAWATY, Pulung PERANGINANGIN
Formato: Artigo
Idioma:Inglês
Publicado em: Sprint Investify 2024-05-01
coleção:Expert Journal of Marketing
Assuntos:
occupational health clinic
brand awareness
brand association
perceived quality
brand concept
customer loyalty
Acesso em linha:https://marketing.expertjournals.com/23446773-1203/
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