Analysis of Brand Equity Dimensions and Brand Concept that Influence Customer Loyalty in an Occupational Health Clinic
In the midst of increasing competition in the healthcare industry, healthcare facilities must remain connected with customers. The sample in this study consists of customers in occupational health clinics located in Batam City. The study aims to analyze the influence of various dimensions of brand e...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Sprint Investify
2024-05-01
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| Collection: | Expert Journal of Marketing |
| Sujets: | |
| Accès en ligne: | https://marketing.expertjournals.com/23446773-1203/ |
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