Effect of Advertising on Employee Turnover Intentions:
Internal marketing (IM) treats employees as customers, focusing on corresponding internal measures targeted at them. However, advertising to consumers is also an opportunity for employees to recognize the social impact of their work and change their mindset. Such activities are indeed observed in bu...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Japonês |
| Publicado em: |
Japan Marketing Academy
2025-06-01
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| Colecção: | Maketingu Janaru |
| Assuntos: | |
| Acesso em linha: | https://www.jstage.jst.go.jp/article/marketing/46/2/46_2026.001/_html/-char/en |
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