Influence of corporate social responsibility and brand attitude on purchase intention
Purpose – This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect of their attitude towards CSR. Design/methodology/approach...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Emerald Publishing
2023-11-01
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| 叢編: | Spanish Journal of Marketing-ESIC |
| 主題: | |
| 在線閱讀: | https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2021-0224/full/pdf |
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