Influence of corporate social responsibility and brand attitude on purchase intention

Purpose – This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect of their attitude towards CSR. Design/methodology/approach...

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Bibliografski detalji

Glavni autori:	H.A. Dimuthu Maduranga Arachchi, G.D. Samarasinghe
Format:	Artigo
Jezik:	Inglês
Izdano:	Emerald Publishing 2023-11-01
Serija:	Spanish Journal of Marketing-ESIC
Teme:	Corporate social responsibility Brand attitude Purchase intention Generation Y attitude Hierarchy of effects model Generational cohort perspective
Online pristup:	https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2021-0224/full/pdf
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