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Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loya...

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שמור ב:
מידע ביבליוגרפי
Principais autores: Akram Harmoni Wiardi, Effed Darta Hadi, Herry Novrianda
פורמט: Artigo
שפה:Indonésio
יצא לאור: Universitas 17 Agustus 1945 (UNTAG) Semarang 2020-01-01
סדרה:Media Ekonomi dan Manajemen
נושאים:
גישה מקוונת:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1175
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