Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms
This study was commenced to understand the effect of consumer satisfaction and website quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study used a survey method with the questionnaire as an instrument to gather the data required. As many as 400 respondents participate...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer Nature
2024-12-01
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| coleção: | Management şi Marketing |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.2478/mmcks-2024-0032 |
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