The Influence of Green Marketing on the Purchase Intention of Green Fashion: A Study on the Brand “Sejauh Mata Memandang”
This study aims to analyze the influence of green marketing on the purchase intention of green fashion, using the brand “Sejauh Mata Memandang” as a case study. The research focuses on three main green marketing strategies: green advertising, green branding, and eco-labeling, as well as the role of...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acceso en liña: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6763 |
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