Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS
This study investigates, from the perspective of affordance theory, how the implementation of gamification features and mechanisms in online-shopping platforms enable consumers to enjoy immersive shopping experiences and make subsequent shopping decisions. Importantly, the technique of REBUS-PLS is...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
MDPI AG
2023-02-01
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| シリーズ: | Journal of Theoretical and Applied Electronic Commerce Research |
| 主題: | |
| オンライン･アクセス: | https://www.mdpi.com/0718-1876/18/1/16 |
| タグ: |
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