DIGITAL CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW
Digital consumer behavior is a marketing field that examines consumers' behavior in online environments on digital platforms. In this study, a systematic literature review method was employed, involving the search for the keywords "digital consumer behavior" and "digital consumer behaviour" within...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Association of Scientists and Intellectuals of Kosovo
2024-04-01
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| سلاسل: | Prizren Social Science Journal |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://prizrenjournal.com/index.php/PSSJ/article/view/479 |
| الوسوم: |
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