DIGITAL CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW
Digital consumer behavior is a marketing field that examines consumers' behavior in online environments on digital platforms. In this study, a systematic literature review method was employed, involving the search for the keywords "digital consumer behavior" and "digital consumer behaviour" within...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Association of Scientists and Intellectuals of Kosovo
2024-04-01
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| Серии: | Prizren Social Science Journal |
| Предметы: | |
| Online-ссылка: | https://prizrenjournal.com/index.php/PSSJ/article/view/479 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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