Beyond greenwashing: How green reporting authenticity triggers moral emotions and value congruence to drive green purchase intention
As concerns over greenwashing rise, the authenticity of corporate green reporting has become a critical determinant of consumer behavior. Grounded in signaling theory, this study develops a moderated chain mediation model to examine how green reporting authenticity influences green purchase intentio...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Elsevier
2026-06-01
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| سلاسل: | International Review of Economics & Finance |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.sciencedirect.com/science/article/pii/S1059056026003230 |
| الوسوم: |
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