Beyond greenwashing: How green reporting authenticity triggers moral emotions and value congruence to drive green purchase intention

As concerns over greenwashing rise, the authenticity of corporate green reporting has become a critical determinant of consumer behavior. Grounded in signaling theory, this study develops a moderated chain mediation model to examine how green reporting authenticity influences green purchase intentio...

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Hlavní autoři:	Xueling Nie, Xiaochun Zhou
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Elsevier 2026-06-01
Edice:	International Review of Economics & Finance
Témata:	Green reporting authenticity Green purchase intention Moral emotions Value congruence
On-line přístup:	http://www.sciencedirect.com/science/article/pii/S1059056026003230
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