South African young adult males’ behavioural intentions when purchasing apparel via mobile apps
Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target marke...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
AOSIS
2024-06-01
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| Colección: | South African Journal of Business Management |
| Materias: | |
| Acceso en línea: | https://sajbm.org/index.php/sajbm/article/view/4024 |
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