South African young adult males’ behavioural intentions when purchasing apparel via mobile apps

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target marke...

Ful tanımlama

Kaydedildi:

Detaylı Bibliyografya
Asıl Yazarlar:	Miguel Correia, Nicole Cunnningham, Mornay Roberts-Lombard
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	AOSIS 2024-06-01
Seri Bilgileri:	South African Journal of Business Management
Konular:	technology acceptance model theory of planned behaviour behavioural intention mobile commerce (m-commerce) mobile applications (apps) young adult males.
Online Erişim:	https://sajbm.org/index.php/sajbm/article/view/4024
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

South African young adult males’ behavioural intentions when purchasing apparel via mobile apps

Benzer Materyaller