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Innovation in the strategies of Internationalization of Brazilian Multinationals: Evaluation of the Cultural National Dimensions: A Study Case of the Meat Processing Sector

This article sketches the evolution of Brazilian multinational companies, from the perspective of the development of Latin-American multinational companies, with respect to the process of globalization. With this article, we looked to characterize the typical profile of these enterprises in agreeme...

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Autors principals: Riccardo Rovai, Marcos Roberto Piscopo, Emerson Antonio Maccari
Format: Artigo
Idioma:Inglês
Publicat: UNIVERSIDADE NOVE DE JULHO 2013-12-01
Col·lecció:International Journal of Innovation
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Accés en línia:https://periodicos.uninove.br/innovation/article/view/10069
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