Accounting treatment of brand as an intangible asset of enterprises
The modern economy is qualified as an economy dominated by knowledge, creativity, high technology, or intangible assets. Intangible assets are a key determinant in the creation of value and cash flows of an enterprise. The brand plays a significant role in positioning the company, as intangible asse...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2019-01-01
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| シリーズ: | Ekonomski Pogledi |
| 主題: | |
| オンライン･アクセス: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2019/1450-79511902065S.pdf |
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