Accounting treatment of brand as an intangible asset of enterprises
The modern economy is qualified as an economy dominated by knowledge, creativity, high technology, or intangible assets. Intangible assets are a key determinant in the creation of value and cash flows of an enterprise. The brand plays a significant role in positioning the company, as intangible asse...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2019-01-01
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| Schriftenreihe: | Ekonomski Pogledi |
| Schlagworte: | |
| Online-Zugang: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2019/1450-79511902065S.pdf |
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