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INTELLIGENTPERSONALIZATION APPROACHESFORCOMPLEX CUSTOMER BEHAVIOUR: AN OVERVIEW

Intelligent techniques have been used in the marketing and sales sectors of business toimprove analysis, increase revenues and save time. In customer-centric institutions, one of the areas inwhich intelligent techniques and data mining algorithms have been used is the personalization forenhanced CRM...

Deskribapen osoa

Gorde:
Egile Nagusiak: Mohamed Galal, Mostafa Aref, Ghada Hassan
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Ain Shams University, Faculty of Computer and Information Science 2017-10-01
Saila:International Journal of Intelligent Computing and Information Sciences
Gaiak:
Personalization
Intelligent DSS
Dimensional Modeling
Clustering
Association Rules
User Profile
Group Profile
Object Profiling
Recommendation
Business Intelligence
Customer Churn
Data mining
Sarrera elektronikoa:https://ijicis.journals.ekb.eg/article_7927_ebd1f92728e5d086fb128bdca801f298.pdf
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