INTELLIGENTPERSONALIZATION APPROACHESFORCOMPLEX CUSTOMER BEHAVIOUR: AN OVERVIEW
Intelligent techniques have been used in the marketing and sales sectors of business toimprove analysis, increase revenues and save time. In customer-centric institutions, one of the areas inwhich intelligent techniques and data mining algorithms have been used is the personalization forenhanced CRM...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Ain Shams University, Faculty of Computer and Information Science
2017-10-01
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| Colecção: | International Journal of Intelligent Computing and Information Sciences |
| Assuntos: | |
| Acesso em linha: | https://ijicis.journals.ekb.eg/article_7927_ebd1f92728e5d086fb128bdca801f298.pdf |
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