Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness

This paper examines the inspiration of social media marketing activities on customers’ purchase decisions in Pakistan. Following the development of a theoretical model comprising the prevalent activities undertaken in social media marketing – namely, trendiness, customization, and personalization –...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Muhammad Aqib Shafiq, Muhammad Sajjad Khan, Salman Mehmood, Zia Ur Rehman
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Institute of Business Management 2024-12-01
סדרה:	International Journal of Experiential Learning & Case Studies
נושאים:	Social Media Marketing Activities Electronic Word of Mouth Brand Awareness Brand Image Purchase Decision
גישה מקוונת:	https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1132
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!