ANALYSIS OF SEGMENTING, TARGETING, POSITIONING (STP) MARKETING STRATEGY IN MSME BATIK
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving economic growth; however, the increasing level of competition necessitates that business actors adopt effective and appropriate marketing strategies to sustain their competitiveness and achieve long-term success. This study a...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Nusa Cendana
2025-11-01
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| Serie: | Journal of Management Small and Medium Enterprises (SME's) |
| Soggetti: | |
| Accesso online: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/26144 |
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