Social Media Marketing and Survival Strategies for Rural SMMEs’ Growth During and Beyond the Covid-19 Crisis in KwaZulu-Natal
Rural SMMEs in KwaZulu-Natal (KZN) are, generally, faced with limited access to markets, resources, and infrastructure; however, the Covid-19 crisis exacerbated existing rural SMME vulnerabilities, threatening their sustainability in KZN. As these small rural enterprises were unable to trade in-per...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BESRA AcadEx UG
2025-07-01
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| Col·lecció: | International Journal of Advanced Business Studies |
| Matèries: | |
| Accés en línia: | https://besra-journals.net/index.php/ijabs/article/view/113 |
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