Social Media Marketing and Survival Strategies for Rural SMMEs’ Growth During and Beyond the Covid-19 Crisis in KwaZulu-Natal

Rural SMMEs in KwaZulu-Natal (KZN) are, generally, faced with limited access to markets, resources, and infrastructure; however, the Covid-19 crisis exacerbated existing rural SMME vulnerabilities, threatening their sustainability in KZN. As these small rural enterprises were unable to trade in-per...

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Bibliografische Detailangaben

Hauptverfasser:	Sabelo Mpungose, Lawrence Mpele Lekhanya, Emem O. Anwana
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	BESRA AcadEx UG 2025-07-01
Schriftenreihe:	International Journal of Advanced Business Studies
Schlagworte:	Rural SMMEs Covid-19 crisis and beyond KwaZulu-Natal Survival strategies Business growth Social media marketing strategies
Online-Zugang:	https://besra-journals.net/index.php/ijabs/article/view/113
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