Explaining Willingness to Pay for Andean Grains Through Health Consciousness
This study examines the relationship between health consciousness, the components of the Theory of Planned Behaviour (TPB) and self-identity, as well as consumers’ willingness to pay more for Andean grains, which are recognised for their nutritional benefits and contribution to sustainable food syst...
Gorde:
| Egile Nagusiak: | , , , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
MDPI AG
2026-06-01
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| Saila: | Foods |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.mdpi.com/2304-8158/15/12/2195 |
| Etiketak: |
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