Factors influencing healthy product consumer behavior: an integrated model of purchase intention
IntroductionUnderstanding consumer behavior toward healthy food consumption is essential for promoting sustainable and health-conscious dietary choices. Previous studies based on the Theory of Planned behavior (TPB) have highlighted the role of attitude, subjective norms, and perceived behavioral co...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , , , , , , |
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| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Frontiers Media S.A.
2025-05-01
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| মালা: | Frontiers in Public Health |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.frontiersin.org/articles/10.3389/fpubh.2025.1576427/full |
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