“Hold on, do I really need this?”: Countering impulse clothing purchases through short reflections
Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young consumers' (...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2025-06-01
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| coleção: | Cleaner and Responsible Consumption |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2666784325000312 |
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