“Hold on, do I really need this?”: Countering impulse clothing purchases through short reflections

Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young consumers' (...

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Autors principals:	Maja Grünzner, Isabell Richter, Mathew P. White, Sabine Pahl
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2025-06-01
Col·lecció:	Cleaner and Responsible Consumption
Matèries:	Fast fashion Behaviour change Sustainability Purchase decisions Experiment Plastic
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2666784325000312
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