The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller Relationships
This paper examines the impact that a buyer's prior sales experience and the duration of the buyer- salesperson relationship has on the satisfaction and commitment linkages established within the literature. First, two key facets of satisfaction (social and economic) are linked to buyer's commitment...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Marketing Management Association
2017-01-01
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| Serie: | Marketing Management Journal |
| Accesso online: | https://doi.org/10.63963/001c.151103 |
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