Examining green brand approaches in promoting new electric vehicles
The Chinese new energy vehicle (NEV) market has entered a phase of rapid expansion, forming a stable and sizable user base. Maintaining strong brand relationships with existing users has become a necessary strategy for ensuring sustainable business growth. However, existing research has primarily fo...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2025-12-01
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| Colecção: | Sustainable Futures |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2666188825005222 |
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