Examining green brand approaches in promoting new electric vehicles

The Chinese new energy vehicle (NEV) market has entered a phase of rapid expansion, forming a stable and sizable user base. Maintaining strong brand relationships with existing users has become a necessary strategy for ensuring sustainable business growth. However, existing research has primarily fo...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Xiaoqing Li, Brahim Chekima, Ming-Fook Lim, Meizhen Pan, Aizah Nadia Aknie Ramlee
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Elsevier 2025-12-01
סדרה:	Sustainable Futures
נושאים:	Brand attachment Green brand authenticity Self-congruity Electric vehicle S-O-R Word-of-Mouth
גישה מקוונת:	http://www.sciencedirect.com/science/article/pii/S2666188825005222
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!