The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises

The article deals with the issue of using strategic marketing in the business of small and medium-sized enterprises. The main objective of this paper is to theoretically define the principles of strategic marketing and then practically analyse the level of strategic marketing use as a tool of busine...

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Principais autores:	Kateřina Matušínská, Michal Stoklasa
Format:	Artigo
Jezik:	Inglês
Izdano:	Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2019-06-01
Serija:	Scientific Annals of Economics and Business
Teme:	marketing research small and medium-sized enterprises strategic marketing strategy.
Online dostop:	http://saeb.feaa.uaic.ro/index.php/saeb/article/view/400
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