Social media marketing drives new energy vehicle purchase decisions: The mediating roles of green consumption values and green trust
This study investigates the growing importance of new energy vehicles (NEVs) in relation to the broader agenda of sustainable development and emphasizes the impact of social media marketing (SMM) activities on consumers' purchasing decisions. The impact of SMM on consumer responses has be...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Growing Science
2026-01-01
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| Collection: | Decision Science Letters |
| Accès en ligne: | https://www.growingscience.com/dsl/Vol15/dsl_2026_53.pdf |
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