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Repetition of sound, structure and meaning: a study of poeticised English-Chinese advertisement translation

Advertisement translation is highly creative, and poeticising is one type of flexible approach, which is prominent in English-Chinese advertisement translation. There are studies on the poetic textual devices in Chinese and English advertisements, but research is rare regarding the strategy of poeti...

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Opis bibliograficzny
Główni autorzy: Ying Cui, Yanli Zhao
Format: Artigo
Język:Alemão
Wydane: ZHAW 2016-07-01
Seria:JoSTrans: The Journal of Specialised Translation
Dostęp online:https://www.jostrans.org/article/view/7758
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