Repetition of sound, structure and meaning: a study of poeticised English-Chinese advertisement translation
Advertisement translation is highly creative, and poeticising is one type of flexible approach, which is prominent in English-Chinese advertisement translation. There are studies on the poetic textual devices in Chinese and English advertisements, but research is rare regarding the strategy of poeti...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Alemão |
| Publicat: |
ZHAW
2016-07-01
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| Col·lecció: | JoSTrans: The Journal of Specialised Translation |
| Accés en línia: | https://www.jostrans.org/article/view/7758 |
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