Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become impor...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
MDPI AG
2019-06-01
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| Serier: | Future Internet |
| Fag: | |
| Online adgang: | https://www.mdpi.com/1999-5903/11/6/130 |
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