Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products
Creating and maintaining customer loyalty are strategic requirements for modern business. In the current competitive context, product quality and brand experience are crucial in building and maintaining customer loyalty. Consumer loyalty, which may be classified into cognitive loyalty and affective...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , |
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| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Frontiers Media S.A.
2016-03-01
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| মালা: | Frontiers in Psychology |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.00336/full |
| ট্যাগগুলো: |
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