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Oxytocin increases liking for a country’s people and national flag but not for other cultural symbols or consumer products.

The neuropeptide oxytocin enhances in-group favoritism and ethnocentrism in males. However, whether such effects also occur in women and extend to national symbols and companies/consumer products is unclear. In a between-subject, double-blind placebo controlled experiment we have investigated the ef...

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Principais autores: Xiaole eMa, Lizhu eLuo, Yayuan eGeng, Weihua eZhao, Qiong eZhang, Keith Maurice Kendrick
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2014-08-01
coleção:Frontiers in Behavioral Neuroscience
Assuntos:
Oxytocin
social
ethnocentrism
in-group
national flag
Acesso em linha:http://journal.frontiersin.org/Journal/10.3389/fnbeh.2014.00266/full
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