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Modulating the Activity of MPFC With tDCS Alters Endowment Effect

Endowment effect – the observation that people appear to attach more value to possessions than non-possessions – has been replicated in numerous experimental studies. Previous neuroimaging studies revealed that the medial prefrontal cortex (MPFC) plays a role in the endowment effect. To assess the p...

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Autori principali: Wenmin Guo, Jinchuan Shi, Xinbo Lu, Hang Ye, Jun Luo
Natura: Artigo
Lingua:Inglês
Pubblicazione: Frontiers Media S.A. 2019-09-01
Serie:Frontiers in Behavioral Neuroscience
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Accesso online:https://www.frontiersin.org/article/10.3389/fnbeh.2019.00211/full
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