Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions

Objective: This study explores the influence of influencer credibility on consumer purchasing intentions on TikTok, focusing on the Indonesian market. It examines the mediating roles of trust and online engagement in the relationship between influencer credibility and purchasing intentions, providin...

Descripció completa

Dades bibliogràfiques

Autors principals:	Salsabil Dwi Kusuma Prasetyo, Nurdin Sobari
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Airlangga 2024-12-01
Col·lecció:	Jurnal Manajemen Teori dan Terapan
Matèries:	influencer credibility purchase intention trust influencer marketing
Accés en línia:	https://e-journal.unair.ac.id/JMTT/article/view/58532
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!