Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions
Objective: This study explores the influence of influencer credibility on consumer purchasing intentions on TikTok, focusing on the Indonesian market. It examines the mediating roles of trust and online engagement in the relationship between influencer credibility and purchasing intentions, providin...
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universitas Airlangga
2024-12-01
|
| シリーズ: | Jurnal Manajemen Teori dan Terapan |
| 主題: | |
| オンライン･アクセス: | https://e-journal.unair.ac.id/JMTT/article/view/58532 |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|