The role of consumer perception and purchasing behaviour in the process of designing sleepwear
Consumer perception and purchasing behaviour play a pivotal role in the design process, as modern consumers demand products that align with and satisfy their preferences. This paper presents a study of Slovenian consumers' perceptions and purchasing behaviours of sleepwear, which are often overlooke...
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| Huvudupphov: | , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Union of Textile Engineers and Technicians of Serbia, Belgrade
2024-01-01
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| Serie: | Tekstilna industrija |
| Ämnen: | |
| Länkar: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2024/0040-23892403030C.pdf |
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